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Syndication

Welcome to the 57th episode of the Mediatwits podcast, with Mark Glaser and Rafat Ali as co-hosts. This week, we take a deep dive into "responsive design," a new design philosophy that creates consistent-looking sites on the web, smartphones and tablets. It started with the Boston Globe and now is coming to the USA Today website and the new Quartz e-magazine from Atlantic Media. We talked to Fantasy Interactive's Stephen Carpi, who worked on USAToday.com's design, and Quartz senior editor Zach Seward about their designs, how users would react, and what it would mean for new types of ad formats.

In the wake of managers buyout out Village Voice Media, and splitting off the Backpage.com sites, we decided to think more about alternative weekly newspapers and how they can evolve and survive in the digital age. Media critic and professor Dan Kennedy, who has written extensively for the Boston Phoenix, joined our discussion along with Tiffany Shackelford of the Association of Alternative Newsmedia. What mobile initiatives are working for alt-weeklies, and can big town publications survive in an overloaded ecosystem of media outlets?

Direct download: mediatwits57.mp3
Category:general -- posted at: 7:39pm EDT

Welcome to the 56th episode of the Mediatwits podcast, with Mark Glaser and Rafat Ali as co-hosts. This week we try to pierce the heavy-duty hype coming from Apple around its new iPhone 5, as well as the hype about social media marketing. First, we discuss the iPhone 5 and how it has only incrementally improved on the last generation of phones. Engadget's Nicole Lee and Buzzfeed's Matt Buchanan give their take, and discuss how it stacks up against offerings from Nokia and others. Is Apple only good at making breakthroughs with entirely new product lines?

Then we talk with author and comedian B.J. Mendelson, who read every book about social media marketing and tried and failed to break through following their tips and tricks. He finally decided that their hype around social media was complete bull, and wrote a book titled "Social Media Is Bull***t." While he uses Twitter quite a bit to test out jokes, he thinks it's a joke for every business under the sun to feel like they have to engage on every social platform or they will die. Mendelson shares his caustic take on the marketing business.

Direct download: mediatwits56.mp3
Category:general -- posted at: 7:23pm EDT

Welcome to the 55th episode of the Mediatwits podcast, with Mark Glaser and Rafat Ali as co-hosts. This week, we follow up our report from the RNC with three guests at the DNC in Charlotte: Adam Connor from Facebook; Adam Sharp from Twitter; and our MediaShift correspondent Ari Melber. This convention season has been a hit on social media, and we've seen so many numbers and graphics showing popular hashtags and memes. But what will it all mean in the end? Will it move the needle for the election?

Also, Amazon has had a banner week, announcing a new line of Kindles, including an illuminated Paperwhite and a larger Kindle Fire. And the company's nemesis Apple was disappointed by a settlement in an e-book price-fixing lawsuit between the states and three large publishers. Where does that leave the other two publishers and Apple, who are continuing their fight in court? Will it lead to cheaper e-book prices? We ask paidContent's Jeff Roberts, as well as MediaShift correspondent Barbara Hernandez.

Direct download: mediatwits55.mp3
Category:general -- posted at: 7:57pm EDT

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