Thu, 30 June 2011
Welcome to the eleventh episode of "The Mediatwits," the weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser and Rafat Ali, the founder of PaidContent. This week's show looks at the recent launch of Google+, a more fully formed social network that is taking on Facebook. Google+ is in an invite-only mode but both Mark and Rafat had a chance to try it out. Special guest Danny Sullivan of Search Engine Watch joins the show to spell out just how difficult Google+ will have it trying to overtake entrenched social networking king Facebook.
Plus, MySpace, the former social networking leader, has fallen on hard times, with News Corp. recently selling it in a fire sale for just $35 million, a far cry from its sale price in 2005 for $580 million. What went wrong? Could the same thing happen to Facebook? And how can Google+ be the next Facebook and not the next MySpace?
Thu, 16 June 2011
Welcome to the tenth episode of "The Mediatwits," the weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser and Dorian Benkoil, filling in for Rafat Ali. This week's show looks at the changes in Apple's subscription plan for publishers, as they backpedal on the pricing. But still, Apple will take a 30% cut of subscription revenues and keep the data on subscribers, which has caused publishers like the Financial Times to develop "web apps" on HTML5 that live outside the App Store.
This week's special guest is Matthew Hindman, assistant professor of media and public affairs at George Washington University, who recently did a study on online local news. Hindman found that only a tiny amount of web traffic (1/2 of 1%) was going to local news, but we wondered about sites that were too small to count in comScore data. Finally, we talked about how the New York Times' pay wall and Wired's iPad app prices had come down considerably. What's behind those moves?