Thu, 4 October 2012
Welcome to the 58th episode of the Mediatwits podcast, with Mark Glaser and Rafat Ali as co-hosts. This week, we take a look at the changes in coverage of the presidential debate, with live-streaming online, instant fact-checks and added context, and even "live-GIF'ing." Tumblr's Christoper Price and the Sunlight Foundation's Bill Allison talk about the hits and misses during the debates and how @FiredBigBird went viral. Does it add more to the debate or is it all a big distraction?
Then we look deeper at the challenges for mobile advertising. For years, experts said mobile ads would rule, and now with so many more people getting news on mobile devices, the time has come. So why are they falling short? We talked to the IAB's Joe Laszlo, AdAge's Jason Del Rey and consultant Chetan Sharma to find out how advertisers and publishers can improve the mobile ad experience. Simply repurposing online ads on mobile isn't the answer, but what is?