Thu, 27 September 2012
Welcome to the 57th episode of the Mediatwits podcast, with Mark Glaser and Rafat Ali as co-hosts. This week, we take a deep dive into "responsive design," a new design philosophy that creates consistent-looking sites on the web, smartphones and tablets. It started with the Boston Globe and now is coming to the USA Today website and the new Quartz e-magazine from Atlantic Media. We talked to Fantasy Interactive's Stephen Carpi, who worked on USAToday.com's design, and Quartz senior editor Zach Seward about their designs, how users would react, and what it would mean for new types of ad formats.
In the wake of managers buyout out Village Voice Media, and splitting off the Backpage.com sites, we decided to think more about alternative weekly newspapers and how they can evolve and survive in the digital age. Media critic and professor Dan Kennedy, who has written extensively for the Boston Phoenix, joined our discussion along with Tiffany Shackelford of the Association of Alternative Newsmedia. What mobile initiatives are working for alt-weeklies, and can big town publications survive in an overloaded ecosystem of media outlets?