Thu, 13 September 2012
Welcome to the 56th episode of the Mediatwits podcast, with Mark Glaser and Rafat Ali as co-hosts. This week we try to pierce the heavy-duty hype coming from Apple around its new iPhone 5, as well as the hype about social media marketing. First, we discuss the iPhone 5 and how it has only incrementally improved on the last generation of phones. Engadget's Nicole Lee and Buzzfeed's Matt Buchanan give their take, and discuss how it stacks up against offerings from Nokia and others. Is Apple only good at making breakthroughs with entirely new product lines?
Then we talk with author and comedian B.J. Mendelson, who read every book about social media marketing and tried and failed to break through following their tips and tricks. He finally decided that their hype around social media was complete bull, and wrote a book titled "Social Media Is Bull***t." While he uses Twitter quite a bit to test out jokes, he thinks it's a joke for every business under the sun to feel like they have to engage on every social platform or they will die. Mendelson shares his caustic take on the marketing business.